At the Victorian Architecture Awards on Friday night, new chapter president Karl Fender announced that the Royal Australian Institute of Architects was to change its name. After 3 years of research into what people thought of them (which included some concerns at the views expressed on this forum), they will stop using the word 'Royal' in public, and have restyled their website. They say the word 'royal' is out of touch, and I guess they realise it sounds a bit poncy.
So at least that means we no longer have to tongue-trip over that awkward acronym RAIA. There is no clue as to what they propose their new acronym to be - it had better not be AIA as that will confuse it forever with the American Institute of Architects.
I await with interest the other moves they make as part of their new 'awareness campaign'. After Karl's announcement a slideshow showing some large ads was shown, with spine-tingly Coldplay playing loudly over the top. The ads are to appear in weekend supplements and come complete with slogans along the lines of 'live, and let the light in".